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Orson Welles - War Of The Worlds: The Boldest Subliminal Persuader Ever

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Subliminal Persuasion

Orson Welles and The Mercury Theater using subliminal persuasion, proved that a with a few effective voices, accompanied by sound effects, subliminally convinced masses of people of a totally unreasonable, completely fantastic scheme to create a nation-wide panic.

The primary and effective long term goal for persuasion to be effective is to move the masses from being convinced to being passioniate believers.

Orson Welles - War of The Worlds 

Subliminal Persuasion to the Masses

On Oct. 30, 1938-the night before Halloween-Orson Welles and his radio troupe, the Mercury Theater of the Air, put on a radio adaptation of the H.G. Wells science fiction novel, "The War of the Worlds." Presented as if it were a newscast, the story of a deadly Martian invasion (beginning in the fictional Grover's Mill, New Jersey) was mistaken by many listeners to be true.

Despite the fact that Welles interjected periodic explanations that this was only a radio play, the result was mass hysteria. Americans, mostly in the Northeast, armed themselves, hit the road, hid in basements, and essentially panicked.

Orson Welles - War of The Worlds 


'Attack By Mars' Panic; Orson Wells Speaks 1938/10/31

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Effects of Subliminal Persuasion on the Masses

The Top Five Effects Created  

  • Mistaken as true
  • Created mass hysteria
  • People panicked
  • People armed themselves
  • People ran away

Lessons of the Infamous Subliminal Persuader 

Needless to say there are lessons to learn from Welles' infamous stunt.

Each of us retains a tiny bit of "little kid" in us and that little kid wants to be dazzled and maybe even deceived.

We want to believe that wearing a particular article of clothing, eating a particular type of food, going to see a particular movie, or whatever could result in an almost magical transformation and thus make us feel more confident or calm or sexy or successful or happy.

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Dave Lakhani on Subliminal Persuasion 

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Links that prove the point 

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